Peter is a Senior Director at Millward Brown, the leading research company that specialises in measuring communications and their effects on corporations, brands and brand building. He speaks on many public platforms and is often interviewed on brand related matters.
For more information on GLP and GLP talks visit: www.coventry.ac.uk/glp or email gulp.uni@coventry.ac.uk
For more information on GLP and GLP talks visit: www.coventry.ac.uk/glp or email gulp.uni@coventry.ac.uk
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